Miss Beja serves as the Chief Financial Officer of Cold Rush Air Conditioning SA, bringing exceptional financial acumen and strategic oversight to the company. With a deep understanding of the business landscape, she plays a pivotal role in driving the organization’s growth and sustainability.

Her expertise extends beyond finance to encompass sales strategy and client relations. Miss Beja’s ability to align customer needs with tailored solutions ensures that Cold Rush remains a trusted name for air conditioning products from top brands like Samsung, Hisense, LG, and Daikin.

Passionate about delivering value, she combines a meticulous approach to financial management with a commitment to innovation and continuous improvement. Under her leadership, the company prioritizes personalized service and fosters long-term relationships built on trust and quality.